Clickin - Audience Studies

Go beyond reach and frequency by understanding how advertising works.
Audience exposure metrics traditionally include reach and frequency. "Reach" describes the number of people that can potentially be reached by the communication. "Frequency" refers to the number of times that audience will potentially be exposed to the communication.
But neither "reach" or "frequency" metrics report what actually happens with your audience. TVs and radios play to empty rooms. Magazines shipped by publishers languish in mailrooms long after their intended recipients have changed addresses; assistants just "doing my job" redirect print pieces to the "circular file."
The benefit of advertising only accrues when audiences pay attention. Influencing consideration, trial and loyalty all start with attention.
Clickin's audience studies add new measures of attention, affection and affinity to gauge audience response to content, advertising, and promotion. Unaided and aided awareness, as well as length and frequency of actual exposure, measure attention. The persuasiveness of a message to an audience often hinges on how much they "like" it; and likeability and enjoyability are used to measure affection. The propensity to choose an outcome, product or brand over others is captured in measures of affinity; affinity reflects preference, likelihood of choosing when other choices are available, and strength of differentiating attributes.

Samples are built with in-house email lists or Clickin's panel drawn from the general population.
First, second and subsequent wave surveys are implemented in coordination with scheduled media.
Results are available one week following data collection.
Fees based on set up, custom software programming/usage, sample/panel management, and analysis.

Examples of Clickin's audience studies include magazine readership studies, television advertising impact studies, and the 360 degree communication audit.
For more information, call: Martha Russell 512-236-9161 x.11 mrussell@clickinresearch.com

Custom Research
Results and answers you need for your business decisions.
Audience Studies
Readership, advertising impact, and communication audits.
Store Surveys
Customer or employee feedback for individual locations or entire organization.
Customer Satisfaction Benchmarks
Compare to your own baseline or to national benchmarks.
The Slash Report
Comparisons of actual cell phone usage and costs by business and user profiles.
Other Reports
White papers, articles and invited presentations.

Clickin Research
3308 Windsor Rd.
Austin, Texas 78703

512-236-9161

info@clickin.com